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    New National Survey Results: 5 Myths About the Power of Video Training

    March 12, 2019

    Even as the popularity of video-based learning grows, many organizations have stayed on the sidelines. What keeps organization leaders and training managers from turning the cameras on? Sometimes it’s as simple as not knowing where to start.  When that happens, they miss out on prime opportunities to deliver skill- and knowledge-building experiences using the most effective means of communication – video.

    It’s against this backdrop that Sonic Foundry releases results of a national survey of employers with HR and CIO Dive’s Brand Studio about the use of video as a training tool. The survey, 5 Myths About the Power of Video Training, reveals the biggest myths about video training that create barriers to adoption.

    Here’s a sneak peek into the results:

    MYTH: Videos won’t help organizations save money and be more efficient.

    Thirty-five percent of respondents using video and 33 percent of those planning to within the next year said the top reason for implementing video training was geographically dispersed employees unable to attend in-person sessions. Plus, nearly 90 percent did not rank cost-effectiveness as their top priority in developing a training program.

    But video’s power to save money and increase efficiencies is unbelievable. The report reveals, for example, that three months into its video program, Dell employees had recorded and viewed more content than they had in the previous 18 months. Plus, Dell saw a 100 percent return on investment in 30 days, and employees, regardless of location, were on the same page.

    Why these results matter:

    These survey results not only give a clear picture into why people have hesitations towards adopting video in their organizations but also and a reminder of how powerful it can be.

    Ignoring video’s potential to give an organization a competitive advantage, save time and money and improve communication can be a costly mistake in today’s video-based world.

    Read the report and watch a corresponding webinar at

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