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Rob Thomas, Johnny Rzeznik & … Mediasite?: How A Children’s Hospital Live Streamed its Star-Studded Event to Patients

January 16, 2020

What do Rob Thomas of Matchbox Twenty, Johnny Rzeznik of the Goo Goo Dolls and Mark Rivera of the Billy Joel band have in common other than their chart-topping resumes?

Here’s a hint: They’ve all been featured on live streams from your favorite video platform (that’s Mediasite, by the way). The musicians were among the entertainment acts for Blythedale Children’s Hospital’s annual Holiday Spectacular fundraising event Dec. 20 in Valhalla, New York. Mediasite streamed the event live to a secure hospital audience so everyone could take part in the fun.

A local radio host, WCBS-FM’s Shannon in the Morning with Patty Steele, emceed the star-studded event, and the public could tune in on the radio show and donate money to benefit the hospital. Many of the hospital workers, patients, families and volunteers wanted to see the performances, but those who couldn’t in person could watch a secure live stream from Mediasite.

“We created a closed-circuit TV network for the hospital using Mediasite. Everyone interested in watching the performances would go to a particular area to watch the stream,” said Joe Guilderson, President, Corporate Audio Visual Services, which assisted the hospital with the event.

Corporate Audio Visual Services is a partner of our Mediasite Events team, which helps organizations create dynamic online events. Guilderson and his team rented a Mediasite Recorder to use on-site to create a highly secure live stream. Only a handful of authorized users had access to the feed, an important security feature from Mediasite.

“Streaming with Mediasite ensured our video was secure and available to only the viewers the hospital wanted to grant access,” Guilderson said. “We’ve been working with Mediasite Events for more than a decade, and the team has been a great behind-the-scenes support for us. When we rent Mediasite Recorders, we know once we send the ‘live’ signal out and it starts traveling the world that it’s going to work, period. We’ve always had success with Mediasite.”

“The event raised more than $106,000 for the Hospital’s Infant & Toddler Unit. This is always a fun and exciting event for our patients and their families, and gets everybody here at the hospital in the holiday spirit,” said Toni Marie Favata, Special Events Coordinator for the hospital. “While not all of our patients were able to leave their rooms for the show, the streaming services allowed us to provide a live feed of the event throughout the hospital so those children, families, volunteers and staff (who couldn’t attend in person) could all enjoy the performances and feel like they were part of the festivities.”

Learn how to maximize the impact of your next event with Mediasite Events in this webinar, How to Make Event Video Work for You.


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