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University Business

Mediasite has transformed our conference, giving us the opportunity to reach attendees all over the world.
Stephanie Martinez, CIO


University Business’ UBTech conference is the must-see education technology event of the year. Hundreds of colleges and universities from across the country attend annually to network with peers and learn about new trends and technologies. However, due to time and travel restraints, not everyone is able to make it to the show, held in Orlando, Fla. and Las Vegas, Nev. alternately.

University Businesses needed a strategy to share the sessions with a larger audience around the country despite time and distance.


Since 2003, University Business has partnered with Sonic Foundry, the Titanium Sponsor, to create an interactive hybrid event that deepens attendees’ online experiences while also reaching those unable to travel face-to-face. The Mediasite Events team live webcasts the conference to an online audience via Mediasite Cloud.

The turnkey service delivers the most engaging online video experience to remote event participants while providing event planners the most reliable and worry-free streaming and video management.

“The Mediasite Events team affords us the ability to capture concurrent sessions and post on-demand content to our website almost immediately. For more than a decade, we have relied on Sonic Foundry to provide a state of the art experience for our attendees and they have come through for us every year with both technology and support,” said Stephanie Martinez, CIO of University Business.


UBTech is higher education’s fastest growing technology event thanks to its ability to reach people all over the country and even the world. Creating a video content strategy makes it possible to reach a larger audience, it also exposes new prospective members to the association and elevates the value of the UBTech brand.

“Mediasite has transformed our conference, giving us the opportunity to reach attendees all over the world,” Martinez said. “Mediasite not only helps our attendees to customize their online experience, but it highlights key videos, promotes future conferences and attracts new audiences.”

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