When: 2-2:30 p.m. Central today
The events industry has come a long way in the past decade. Planners aren’t just thinking about RSVPs, word of mouth promotion and sponsorships anymore – that was a much simpler time. They’re using big data to optimize engagement, creating Instagramable moments with decor and engaging a whole other online audience in real time. Plus, there’s the impending impact of buzzwords like virtual reality and artificial intelligence that they need to address.
In this webinar, the founder and CEO of BizBash — the largest news site for the events industry – will peek inside his crystal ball to share what’s next for event planning and marketing and what you can’t afford to ignore. You’ll learn:
- What event and marketing technologies and trends will foster the most innovation this year
- How planners and marketers can prepare for the impact of VR and AI
- How to maximize attendee engagement, both onsite and online
David Adler, a lifelong media executive, is the C.E.O. and founder of BizBash, the leading trade media for the event and meeting industry. He has also been an advisor to the State Department in areas of protocol and events. Previously, he was vice president of corporate communications for Primedia and Macmillan Publishers. Upon graduating from American University, he founded, operated, and successfully sold a society and political magazine for the nation’s capital called Washington Dossier.
Tammy Jackson is the Vice President of Marketing & Communications at Sonic Foundry. Tammy oversees the efforts of the company’s marketing team, developing the marketing, communication and community strategies to drive lead generation, build brand awareness and foster customer loyalty. Prior to Sonic Foundry, Tammy worked as a broadcast and print journalist for more than a decade, where she honed her passion for sharing the stories of others. She’s parlayed that passion into sharing customer successes as they creatively integrate academic and enterprise multi-media into their daily lives.