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Professional Convention Management Association began live streaming its annual Convening Leaders conference in 2010, followed by its summer Education Conference.
Not only did the organization for meeting planners generate $1M in revenue using the video content for onsite registrations, memberships, continuing education courses and more, the face-to-face attendance for these events continued to grow year over year – the ultimate proof that adding virtual components won’t cannibalize your event. Nearly 1,800 new members have joined PCMA thanks to the online conferences.
Join Jennifer Kingen Kush, Executive Director of PCMA Digital Experience, as she shares her winning playbook, including how to:
- Prioritize your event goals to reach a global audience and achieve massive ROI
- Create a video content strategy to engage new and existing members year round
- Use video data to build your participants’ online behavior to create successful, personalized engagement strategies